Only in the British fashion capital can such creativity, craftsmanship and contemporary design go hand in hand. A new short film by Victor Bastidas explores the fascinating heritage of David Morris, ‘The London Jeweller’ since 1962.
With the House’s heritage now spanning seven colourful decades, there are naturally many special moments and pieces to reflect upon. The consistent theme, however – and one that transcends trends and societal shifts – is a devotion to craft. Since the beginning and to this day, each piece of David Morris jewellery is handmade in London. In fact, our Bond Street atelier is now the last of its kind to exist here.
The film’s maker, Victor Bastidas, first gained international recognition working as a videographer and director for Mario Testino. Using archive footage and photographs, as well gaining rare, behind-the-scenes access to our Bond Street atelier, he has captured the House’s legendary craftsmanship and creativity on film for the first time, from its beginnings in Sixties London to the present day.
Throughout the film, the unseen, incredible levels of craftsmanship undertaken to produce each David Morris creation are revealed. A piece’s story always begins with hand-drawn and hand-painted sketches, which are then translated into 3D models using the latest technology, before finally being brought to life in precious metal and spectacular jewels by the hands of our atelier’s master craftsmen.
One such extraordinary design is the Flexi ring, created to celebrate the House’s 50th anniversary, and now found in the Jewellery Gallery of the Victoria and Albert Museum. That a David Morris creation was selected for the permanent collection of one of the world’s foremost fashion and design museums, where it sits alongside notable works from throughout history, underlines David Morris as the destination for British craftsmanship and innovation.
“It’s no small feat to create a film about London’s most prestigious jeweller,” says Bastidas of the challenge to honour almost 60 eventful years in a matter of minutes. “I discovered the incredible processes that go into creating each piece and the brand’s rich heritage. The House’s intricate designs alone are worthy of a movie, and the film touches the surface of the brand’s fascinating history and incomparable process. I wanted to create a film that would excite the viewer as much as the brand excited me – the real story of the London Jeweller.”
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