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Strong, feminine and refreshingly relevant to today’s woman, the new David Morris advertising campaign celebrates modern femininity and the world’s most spectacular jewels through the lens of the brightest female creative talent.

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Showcasing a selection of new and iconic Fine and High Jewellery collections, the campaign’s fresh and colourful creative concept was shot and art directed by London-based female photographic artist Quentin Jones and styled by Wallpaper* magazine’s Jewellery Director Caragh McKay, while both the campaign and accompanying short film were produced by Ridley Scott Creative Group company RSA Films.


Discover Sapphires


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Throughout, Dutch model Luna Bijl’s natural, unfiltered allure echoes the natural beauty of the rare and coloured gemstones David Morris is internationally reputed for, and the campaign displays a spectrum of David Morris designs, from fine jewellery collections such as Miss Daisy, Pearl Deco, Berry and Rose Cut – conceived to take women effortlessly from office to evening – to unique pieces from the new Enchanted Isle High Jewellery collection, revealed at Haute Couture week in Paris.


Discover Pearl Deco


“Jewellery allows us to transcend the everyday”

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“Jewellery allow us to transcend the everyday,” says Quentin Jones. “It brings magical glimmers of light into our lives, and I wanted to express how special these simple moments could be. David Morris is famed as a brand for its vibrant use of colour and unique designs, so it was really important for the images to show this. But, crucially, my idea was to make the images very intimate, without being overly glamorous.”


Discover Miss Daisy


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Although the modern woman, her life and style are at the forefront of CEO & Creative Director Jeremy Morris’s design process, behind the scenes at the in-house atelier – the last to still exist on Bond Street – traditional craftsmanship and the quality it represents remain a priority, with David Morris still crafting each piece of jewellery by hand.


Discover Opals


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“David Morris jewellery has always sought to capture the mood of the moment, whilst respectfully nodding to the past,” says Jeremy Morris, who worked closely on the campaign. “In this new campaign, by working with creatives who understand our unique vision, the rarest handcrafted jewels have never felt so fresh and wearable, or more relevant to the modern woman.”


Discover Berry