Timeline

History & Heritage

The legendary career of David Morris began in 1951 when, as a young man, he mastered the craft of diamond mounting by apprenticing a leading jeweller. After attending London’s Central School of Arts and Crafts, he qualified as a goldsmith in 1959. Establishing his own jewellery firm in 1962, David Morris became internationally known a year later as he and his design partner claimed the 9th and 10th De Beers Diamonds International Awards, bestowed annually in New York to promote innovative design.

1959

David Morris serves his jewellery apprenticeship
in London before attending the Central School
of Arts and Crafts.

1963

De Beers award their 9th Diamonds
International Award to David Morris.

1965

Richard Burton acquires hearth-shaped diamond
necklace from David Morris for Elizabeth Taylor
for Valentine’s Day.

1969

David Morris opens his first boutique
on Conduit Street, Mayfair.

1972

David Morris creates the Miss World Crown,
still in use today.

1980

David Morris opens the Fine Jewellery Room in Harrods,
followed by The Four Seasons, Calrton Tower, Selfridges
and Harvey Nichols stores.

1996

David Morris opens a new flagship
boutique at 180 New Bond Street.
To celebrate, he commissions a series
of portraits by Lord Lichfield
of famous high society ladies.

1998

Mark Liddell is commissioned to take portraits
of celebrity women, including Janet Jackson,
wearing David Morris Jewellery in aid of
the Diana Princess of Wales Memorial Fund.

2002

David Morris opens on Worth Avenue,
Palm Beach, Florida.

2004

David Morris opens in Moscow, Russia.

2007

David Morris opens in Dubai.

2011

David Morris opens at the Peninsula Hotel,
Hong Kong.

2012

David Morris jewellery features in the
Designing 007: Fifty Years of Bond Style world tour.

2013

David Morris opens at Sowwah Square,
Al Maryah, Island Abu Dhabi.

2015

David Morris partners with the Royal Academy of Arts
in presenting a series of exhibitions, the highlight
of which showcases the achievements of Ai Weiwei.

1962

David Morris opens David Morris Jewels
at The Diamond House in London.

1964

De Beers award their 10th Diamonds International
Award to David Morris for his ribbon diamond bracelet.

1967

Countess Marie Kinsky wears a David Morris tiara
at her wedding to Crown Prince Hans
Adam Liechtenstein.

1971

David Morris jewellery features in the
James Bond movie Diamonds are Forever.

1974

David Morris jewellery features in the
Bond movie The Man With The Golden Gun.

1985

David Morris travels to Asia and Brunei,
expanding the brand.

1997

David Morris jewellery features in the
Bond movie Tomorrow Never Dies.

1999

David Morris jewellery features in the Bond movie
The World is Not Enough.

2003

Jeremy Morris is appointed Managing
Director and principal designer.

2006

Photographer Ellen von Unwerth shoots
David Morris advertising campaign.

2009

David Morris and Michelle Yeoh host
Amend charity lunch at the Cannes Fild Festival.

2012

David Morris celebrates its 50th anniversary at
Spencer House, unveiling The Ocean Blue
diamond necklace.

2013

The Victoria & Albert Museum chooses David Morris
to exhibit within their historical jewellery room.

2014

David Morris opens at Harrods,
Knightsbridge, London.

2017

David Morris opens on Rue Saint Honoré, Paris.